A note from Jimmy Davidson, Minnesota
I built this for my own roofing company. Now I set it up for other contractors.
It answers your customers at night, books the estimate, keeps your website readable by ChatGPT and Google, and keeps your Facebook page alive. You keep working.
Silver Loon Roofing
Sienna · answers right away
Built first at Silver Loon RoofingJimmy's own roofing company in the Brainerd lakes. This conversation is an illustration; Sienna is real. · Talk to Sienna yourself
Booked
Your Personal Assistant
Keep working.
Get the call.
Peak Growth Partner and Peak Growth Pro both include a Personal Assistant that works your website and your missed calls while you work the job. You stay on the roof. It keeps the phone ringing.
Answers questions, day and night
Homeowners get real answers about your services, your area and how you work, even at nine at night.
Books the appointment
It sets the time right there on your website, so the job is on your calendar before they call anyone else.
Texts and emails you every lead
Who it is, where they are and what they need, straight to your phone and your inbox.
Calls people back
When someone calls and you can't pick up, it calls them back, tells them about your company and sets up the appointment.
Included in Peak Growth Partner and Peak Growth Pro. Or get it on its own.
Hands full? Calls covered.
Silver Loon Roofing
Sienna · online now
9:04 PM
The wind last night pulled shingles off our cabin roof near Crosslake. Can someone look at it tomorrow?
Sorry to hear that. We cover Crosslake. I can book a free inspection tomorrow at 8:00 AM or 1:00 PM. Which works?
8 works.
You're booked for 8:00 AM tomorrow. You'll get a confirmation shortly.
Booked without you
Tomorrow · 8:00 AM
Jimmy never picked up the phone. The details were already in his texts and email.
Missed call · returned
Called back at 2:12 PM. Estimate set for Friday.
Illustration of a typical evening at Silver Loon Roofing, Jimmy's own company. Yours answers in your company's name. Talk to Sienna yourself
You text it. It texts them.
Run the conversation from the jobsite.
The moment a lead comes in, you get a text. Reply to the assistant like you would to your office manager, and it passes your answer to the homeowner in your company's name. Most questions it answers on its own, so you only step in when you want to.
- Never misses a call or a lead, even when you are on a roof
- Answers the common questions so you do not have to get on the phone
- Schedules the appointment and sends the confirmation
- Calls people back after they call in
- Texts and emails you every lead the moment it comes in
- Relays your replies to the homeowner, in your company's name
Silver Loon Roofing
One Tuesday in the Brainerd lakes
New lead from the website: water stain on a porch ceiling in Baxter after Sunday's storm. She would like someone today.
Tell her I can be there at 4.
Good news, Jimmy can be there at 4:00 today. Does that work for you?
Yes, thank you!
Booked 4:00 PM today. She confirmed. The address is in your email.
Illustration at Silver Loon Roofing. Jimmy never made a call; the job is on the calendar.
FoundTrusted
AI-search websites
A website homeowners and AI search can both find.
Homeowners now ask ChatGPT, Perplexity and Google who to call. Those tools name the contractors whose websites they can read and check. We make yours one of them.
Every site we build is optimized for AI answers, and we take care of regular Google search too. The goal of SEO is the first page. AEO gets you the answer box. GEO gets you quoted inside AI answers. AIO makes sure the AI can read your site in the first place.
Have a website?
AI-search upgrade
Same site, same look, rebuilt underneath so AI assistants can read it, verify who you are and name you. Usually about a week.
What the upgrade fixes
No site, or not worth saving?
New website build
Built from the slab up on the same foundation, with your Personal Assistant in the monthly plan. Usually two to three weeks once we have your photos.
Includes your Personal AssistantWhat every site gets
- 01
Structure AI can read
Clean pages with a heading order an assistant can follow top to bottom.
- 02
Your business, spelled out
Structured data that tells search tools who you are, what you do and where.
- 03
A guide for AI crawlers
An llms.txt file that points AI tools straight to what matters.
- 04
Fast on every phone
Pages that load quickly, so neither customers nor crawlers give up.
- 05
Answers worth quoting
Plain answers to real homeowner questions, marked up so AI can quote them.
- 06
Aimed at Google, built for AI
The same fixes that help AI assistants read you are also aimed at lifting your regular Google ranking. One rebuild, two goals. No one can promise a ranking.
Same audit, before and after (August 2026)
52 → 99
Alpine Peak Roofing
74 → 99
Silver Loon Roofing
72 → 99
EcoGuard Insulation
Silver Loon Roofing · post readyExample
“New roof finished on a cabin near Nisswa, ready for lake-country snow.” 3 photos from the truck.
Reply YES to post it, or tell me what to change.
Seen
Peak Growth Media Director
Your social media, run for you.
Homeowners check your Facebook and Instagram before they call. Media Director keeps them busy with your real jobs, your reviews and your crew, written in the language of the trades.
- 1
Send photos from the truck
Drop job photos in a chat. Reviews and crew shots count too.
- 2
Approve with one word
Every post comes to your phone first. Reply to approve, change or skip it.
- 3
It posts for you
Five to ten posts a week on Facebook and Instagram, with YouTube and your Google Business Profile when they fit your business.
- Made from your own work, never stock photos
- Nothing goes out that you have not seen
- Your accounts stay yours
Not sure where to start?
Book a strategy call. We run the audit on your site first and tell you which of these would make the biggest difference.
- No obligationJust a real look at your site.
- Talk to a contractorJimmy takes the call himself.
- Your blueprintA plan made for your company, in plain language.
Be the name they call.